8 Tools to A/B Test Your Mobile App

I really like performing A/B tests. Since I get a chance to test a number of elements and see how they add more value to the user’s experience.

I am sure you all are aware of the term A/B testing. It basically means to test different versions of a thing, to see which one is more efficient.

Testing is essential because it lets you know how users behave.

It is by testing that one is able to learn what works.

Why you should be A/B testing mobile apps?

Launching an app?

A/B testing provides the real answers to save time and launch your mobile app.

Ever wondered whether users like the blue or red background on the home screen? With A/B testing you can find out which elements appear attractive and perform better than others.

You can identify and test the in-app elements along with the app store pages to improve engagement.

Benefits of A/B testing a mobile app:

• A scientific method to optimize your mobile app

• Increased visibility in app store search

• Fine tune your app to deliver the best experience

• Boost in sales

• Rise in mobile app installs

List of Tools

Let’s look at the tools (by function) to help you perform better.

1) Optimizing App store page

• Splitmetrics

Splitmetrics lets you A/B test and optimize app store pages.

You can build and preview app store pages without any coding.

Create different images, play with colours, graphics and change the backgrounds.

The segmentation feature allows you to track the difference in conversions according to age and gender.

Splitmetrics also provides visitor’s behaviour in real time to help you understand how they click and scroll on your app page.

• AppRadar

App store optimization plays a crucial for marketing your app. AppRadar is helpful in optimizing your app store page.

AppRadar provides you with the keyword tracker tool to help you track your app’s performance in the store.

You can keep track of your competitors and find out where you can improvise.

It even integrates with Slack and email to daily reports and notifications.

AppRadar analyses the keywords used for your app to provide the insights and help you improve performance.

2) Acquiring new users

• Taplytics

Taplytics provides the tools to help you focus on the users. It lets you vary the content, look and feel to find out what resonates with the users.

With features like acquisition, engagement and retention analysis, Taplytics makes A/B testing easy.

You can also integrate it with Google Analytics to analyze the user behavioural pattern and get the best results.

It provides the behavioural trends, saving a time on iterations and experiment easily.

• AppsFlyer

Appsflyer is a mobile app marketing platform to track and optimize how users interact with an app. It is an official partner for Facebook, Google and Twitter.

You can attribute revenue to the source and which will help you focus on the profitable channels.

One of the features I like is the in- app events.

With this you can have in-app events sync with ad networks at no additional cost.

3) In-app user flow

• Firebase

You can build user segments and analyze their behaviour with Firebase.

The Crash reporting feature provides you with the report about how an app crash affects the users.

A single dashboard provides quick access to user data and campaign performance.

Link to AdWords in Firebase analytics to improve your ad targeting

and optimize your campaigns.

The Admob provides you with the monetization options, cross promote your apps and work with over 40 ad networks.

• Appsee

Appsee is a user experience and behaviour platform. It helps you understand how users interact with your app.

The session playback feature provides recording of users interaction with the app, letting you the problems they face.

With touch heat maps, you can see exactly which element the user clicks on.

Appsee detects unresponsive user actions such as taps and pinches to help you improve the UI of the app.

Using Appsee will help you retain users on the app and detect any shortcomings.

4) User retention

• Appannie

Track app performance, usage, downloads and revenue with Appannie.

It helps you provide app data to build the product strategies.

With Appannie you can monitor the user and their geographical locations to improve your strategy.

You can share the app data with the team to ensure whether the progress is on track.

Appannie provides automatic sales reporting from mobile app stores, so you can analyze what works and what doesn’t.

• UserTesting

UserTesting helps you provide videos of people who review an app or a website. This brings in the human element to your company, as users become informed and can take decisions easily.

By getting real insights about the user behaviour within a few hours you can create strategies for user retention.

You just need to select the app which the UserTesting participants will test.

You can even create tasks or scenarios which you would want the participants to perform to get the feedback.

8 Business Phone Apps All Smartphone Users Should Have

There are hundreds of thousands of Apps out there and whether you use an iPhone, BlackBerry or Android handset, there are enough business phone apps available that can help improve the running of your business and also help improve your life- I know it sounds funny to say an app can improve your life but I genuinely believe it. I know it to be true because I know how much my clients rely on App recommendations and I know how much I rely on the Apps that are available on my phones (I use all three operating systems mentioned above.)

An Invoicing App- If you are still using paper invoicing, you are wasting time every single day and you are getting paid slower than you would be if you moved to electronic invoicing. With an electronic invoicing app on a smartphone you can generate business invoices immediately on completion of a job or sales order and move onto the next order. You will no longer need to send invoices out at a later date. We’ve seen examples of businesses being able to double the number of sales leads and jobs in a day because of electronic invoicing.

A Productivity App- I have a to-do list project manager on my phone and you should too. It enables me to keep track of what I am up to and what tasks need to be completed in what time frame.

Social Media Platforms- Face to face networking is best but you also need to be constantly touching base with your network online. I have Facebook, Twitter, LinkedIn and Google+ apps on my phone and I check them regularly during downtime.

Some games- Sometimes you just need to get away from work and your business phone can also be an entertainment tool. I recommend games but you can also upload videos if you want.

An exercise App- Unfortunately an exercise app won’t do the exercising for you but it does make it easier to track results so that you can make sure that you are on the right track to achieving your results.

A document viewing and editing App- Collaboration is a great benefit of business smartphones. You can view and edit documents from your handset without needing to go back to the office.

A VoIP App- With the prevalence of WiFi networks worldwide, a VoIP app like Skype on smartphones can be a great way to stay in touch with family, friends and business colleagues back home.

A Recording App- Sometimes you may be in a seminar or in a meeting and it may be worthwhile recording the proceedings. A recording app on your smartphone will be a great way to do this.

No matter what operating system you use, there are business phone app options to cover all these categories. Do yourself a favour and update your apps today.