8 Tools to A/B Test Your Mobile App

I really like performing A/B tests. Since I get a chance to test a number of elements and see how they add more value to the user’s experience.

I am sure you all are aware of the term A/B testing. It basically means to test different versions of a thing, to see which one is more efficient.

Testing is essential because it lets you know how users behave.

It is by testing that one is able to learn what works.

Why you should be A/B testing mobile apps?

Launching an app?

A/B testing provides the real answers to save time and launch your mobile app.

Ever wondered whether users like the blue or red background on the home screen? With A/B testing you can find out which elements appear attractive and perform better than others.

You can identify and test the in-app elements along with the app store pages to improve engagement.

Benefits of A/B testing a mobile app:

• A scientific method to optimize your mobile app

• Increased visibility in app store search

• Fine tune your app to deliver the best experience

• Boost in sales

• Rise in mobile app installs

List of Tools

Let’s look at the tools (by function) to help you perform better.

1) Optimizing App store page

• Splitmetrics

Splitmetrics lets you A/B test and optimize app store pages.

You can build and preview app store pages without any coding.

Create different images, play with colours, graphics and change the backgrounds.

The segmentation feature allows you to track the difference in conversions according to age and gender.

Splitmetrics also provides visitor’s behaviour in real time to help you understand how they click and scroll on your app page.

• AppRadar

App store optimization plays a crucial for marketing your app. AppRadar is helpful in optimizing your app store page.

AppRadar provides you with the keyword tracker tool to help you track your app’s performance in the store.

You can keep track of your competitors and find out where you can improvise.

It even integrates with Slack and email to daily reports and notifications.

AppRadar analyses the keywords used for your app to provide the insights and help you improve performance.

2) Acquiring new users

• Taplytics

Taplytics provides the tools to help you focus on the users. It lets you vary the content, look and feel to find out what resonates with the users.

With features like acquisition, engagement and retention analysis, Taplytics makes A/B testing easy.

You can also integrate it with Google Analytics to analyze the user behavioural pattern and get the best results.

It provides the behavioural trends, saving a time on iterations and experiment easily.

• AppsFlyer

Appsflyer is a mobile app marketing platform to track and optimize how users interact with an app. It is an official partner for Facebook, Google and Twitter.

You can attribute revenue to the source and which will help you focus on the profitable channels.

One of the features I like is the in- app events.

With this you can have in-app events sync with ad networks at no additional cost.

3) In-app user flow

• Firebase

You can build user segments and analyze their behaviour with Firebase.

The Crash reporting feature provides you with the report about how an app crash affects the users.

A single dashboard provides quick access to user data and campaign performance.

Link to AdWords in Firebase analytics to improve your ad targeting

and optimize your campaigns.

The Admob provides you with the monetization options, cross promote your apps and work with over 40 ad networks.

• Appsee

Appsee is a user experience and behaviour platform. It helps you understand how users interact with your app.

The session playback feature provides recording of users interaction with the app, letting you the problems they face.

With touch heat maps, you can see exactly which element the user clicks on.

Appsee detects unresponsive user actions such as taps and pinches to help you improve the UI of the app.

Using Appsee will help you retain users on the app and detect any shortcomings.

4) User retention

• Appannie

Track app performance, usage, downloads and revenue with Appannie.

It helps you provide app data to build the product strategies.

With Appannie you can monitor the user and their geographical locations to improve your strategy.

You can share the app data with the team to ensure whether the progress is on track.

Appannie provides automatic sales reporting from mobile app stores, so you can analyze what works and what doesn’t.

• UserTesting

UserTesting helps you provide videos of people who review an app or a website. This brings in the human element to your company, as users become informed and can take decisions easily.

By getting real insights about the user behaviour within a few hours you can create strategies for user retention.

You just need to select the app which the UserTesting participants will test.

You can even create tasks or scenarios which you would want the participants to perform to get the feedback.

Over to you

I have talked about a few tools here.

Windows 8 Smartphone: 5 Apps to Enhance User Experience

After purchasing a Smartphone enabled with Windows latest version (8) one may go on looking for appropriate apps for it. However, one may wonder about its app compatibility but the most interesting aspect about Windows 8 phone is its app compatibility with the older version of Windows (7.5). This makes it easier to find apps that suit your needs. Listed in this article are 5 such apps that will help enhance your experience with your Windows 8 Smartphone. Let us have a look at these apps one by one and understand how these apps are useful.

Super Camera

Ever wondered about an app that will easily help you improve pictures with one touch, if so then download Super Camera. This app enables you in improving pictures with one-touch. You can easily add frames, enhance picture quality, apply effects and other such features to make your picture better. Additionally, while you are still using this application you can simultaneously capture a picture and even animate a photograph. Other things include editing pictures and enhancing the color contrast, giving brightening effects and other such improvements to make the picture appear better. With this app you need not get into sub menus for performing functions but the options are available on the easy to access tray for user convenience. Additionally, you can even add text to the picture without compromising the picture quality.

Connectivity shortcuts

You must be aware of the default functionality of lifetime UI in your Windows 8 OS. This feature is all about navigation through menus and pinning apps on start menu for a quick access. Nonetheless, even a pre-loaded feature like this may fail to include a few things like pinning options from a menu to home screen. Options like Wi-Fi, Bluetooth, flight mode are just a few to name that any user would want to access quickly. Download an app called Connectivity Shortcuts. As the name suggests, this app is capable of creating a quick access to these programs on the home screen. Additionally, you can customize and pin other program options that are present in the sub menu to be pinned directly on start menu. Go to the option > Select > Pin to start menu, it is as simple as this. After you have pinned these options or shortcuts to these apps the icons for these programs will appear as tiles, this helps avoid clutter.

Bing Maps

The most used functionalities that a user wants are mapping and navigation. You need a reliable mapping system like Bing Maps. This is seemingly the best available application for travel and mapping. Bing has all the features incorporated for a good mapping system that Google maps contain. Additionally, Bing Maps are free of charge service and it allows a user to pin and sync on Dropbox. You can utilize it whenever you want. You will have the advantage of searching places, seeking directions and satellite image of places. Therefore, this pre-loaded app in your Windows 8 system is a boon to travelers and for those who are often out looking for directions for a specific area. Got to Bing Maps > Enter specific area > get directions.


There are various chat apps available with cross platform functionality but the best option is Whatsapp. This chat messenger is truly a cross platform based chat service that is supportive of BlackBerry, iOS, Android and Windows. A user can share text based chat, audio/video files and pictures with users across your chat network. After downloading this chat a user needs to register with the phone number that acts as the ID and start chatting. However, you must remember that although this chat service is free of cost you still will need to pay for the data charges as it connects through internet. Interestingly, as soon as you download this app on your phone, this app will identify the contacts that are using this app and the friends who are already connected via Whatsapp. This way you need not specifically add friends for chat. Just go to Whatsapp > Contact > Chat and start chatting.


When you are in search of various applications you might also be on a look out for the best deals available. This also includes looking for apps that are available across other platforms and are compatible to your device as well. Download Appdeals, this will help you look for 1, 20,000 apps. You get the best deal with the latest offers on apps. All you need to do is install Appdeal on your Smartphone and get started with it by following the automitacially-guided steps, remember to follow the terms & conditions laid by the app developers for full utilization of this app. When you are done installing this app you will start receiving message alerts or notifications about the latest app deals.

The 5 apps mentioned above are useful and provides an enhanced user experience with your Windows 8 Smartphone. All the above-mentioned apps are available for free.

As a senior tech support engineer at Qresolve.co